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Brand communication through digital influencers: Leveraging blogger engagement
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Understanding followers’ stickiness to digital influencers: The effect of psychological responses
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O Impacto do Marketing de Influência (OIM): Uma Perspetiva Teórica
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The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern.
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Why should you care about GDPR?
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Social media and international advertising: theoretical challenges and future directions
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Fake News nas Redes Sociais: O papel do Marketing
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Content and the customer: inbound ad strategies gain traction